Marketing
Makeover
Program
A proven, affordable way to drive small business growth and deliver on your council’s economic development goals.
Helping Local Businesses Grow,
So Your Region Thrives
A hands-on program that gives businesses the tools they need to grow, while delivering clear outcomes for council-led economic development plans.
Already delivering results for councils, the Marketing Makeover helps business owners become more visible, competitive, and confident—so they can grow, employ, and stay local.
This initiative empowers businesses to enhance their marketing skills, promotes economic growth, and aligns with council economic development strategies.
"Ready to Help Your Local Businesses Grow?"
Effortless for Council, Powerful for Business
No stress, no admin overload—just a high-impact program that runs itself.
We know you’re juggling a lot – that’s why the Marketing Makeover was created to be a turnkey solution, we provide the content, handle the comms, manage the participants, and deliver the outcomes. We handle the delivery and the heavy lifting behind the scenes.
You just promote it and provide the space—we do the rest
What we do:
- Landing page copy and EOI form
- Pre-written email templates for you to send to local businesses
- Handle all applicant screening and phone calls
"We’ve Done the Heavy Lifting—You Just Hit Go"
Why It Works
Small Group Size (10-15)
- Ensures everyone gets attention and a voice.
- More time for brainstorming and sharing ideas.
- Participants learn from each other.
- Comfortable networking that supports business growth.
Selective Application Process
- Applicants qualify through an EOI and phone interview.
- Ensures participants benefit fully and are committed.
- Creates a sense of exclusivity and value.
4-Week Program Structure
- Runs 1 day a week, for 4 weeks
- All sessions face to face
- Strategy and planning done in-session to avoid overwhelm.
- Focused environment without post-session “homework.”
Impact for Councils
Empowers local businesses to grow and thrive.
Demonstrates council’s commitment to economic development.
Achieves measurable success with minimal council resources.
Boosts Employment and Local Procurement.
Builds Stronger Business Communities.
“Join the Councils Already Seeing Real Results”
Participant Outcomes
We don’t just run feel-good workshops—we deliver results. Councils receive a full post-program report, and businesses leave with the confidence and tools to grow. Here’s what our impact looks like:
Job
Creation
Several participants hired or contracted marketing professionals post-program.
Business Connections and Referrals
Participants are actively referring work and opportunities to each other within the local business community, helping to drive local economic growth.
Community
Building
Participants valued the connections and collaborations formed through the program, strengthening the local small business network.
Tangible Business Outcomes
Participants leave with clear timelines, budgets, marketing priorities, and strategies to measure success.
95% of participants reported that the program met or exceeded their expectations
Participant Ratings / 10
Participant Ratings / 10
What People Are Saying
The Marketing Makeover Program meets businesses where they are, gives them exactly what they need, and gives council a program they can be proud of.
“I finally feel confident talking about what I do—and how to market.”
“A well-paced and informative course, with easy to implement solutions that are practical.”
“The Program helped us work out marketing priorities for business – stuff we need to do first and what can be done later”
Regional Reach, Local Impact
Whether you’re in a buzzing metro hub, a coastal town, a rural centre, or somewhere in between—this program works. The Marketing Makeover has been rolled out in councils across New South Wales and is ready to be delivered anywhere in Australia.
The format is flexible. The content is practical. And the results? Consistently strong—no matter the postcode.
“Available Anywhere in Australia”
Track Record
Since 2022, I’ve partnered with local councils across NSW to run the Marketing Makeover Program (MMP), including councils that have brought it back year after year.
The Hills Shire Council
2022 MMP × 3
2023 MMP × 3
2024 MMP × 1
2025 MMP × 1, One Day Intensive × 1
Central Coast Council
2025 MMP × 3, One Day Intensive × 3
2026 MMP × 2
Inner West Council
2023 MMP × 2, One Day Intensive × 2
2025 MMP × 2, One Day Intensive × 1
Are you a business that wants to see this in your area?
Are you a council that wants more information?
Why Partner with Amongst?
Tiz Porreca, Director of AMONGST Marketing, is a trusted partner for Councils, dedicated to empowering small business owners with targeted marketing strategies that drive success.
The success of the Marketing Makeover lies in its rigorous screening process, ensuring only committed business owners join, for maximum impact. This meticulous approach ensures that participants are fully engaged and ready to benefit from the program.
Tiz simplifies the process for Councils by providing all promotional materials, managing the program, and delivering a comprehensive feedback report.
The Marketing Makeover Program is a hassle-free solution for Councils to achieve small business development goals with minimal time and effort.
Want the full picture, the testimonials, the broader consultancy work, the track record beyond councils? Visit the Amongst website or connect with Tiz directly on LinkedIn.
Insights
Most programs get judged by how many people showed up. Here’s why that’s the wrong number to chase, and what actually predicts real change.
It Starts with People: Reimagining Place-Based Economic Development (EDA Roadshow 2026, Sydney)
I spoke at the Sydney leg of the EDA Roadshow about the infrastructure nobody budgets for, confidence, trust, and collaboration, and why it drives outcomes more than roads and precincts do.
I'm Speaking at NEDC26
Heading to Hobart in October for the EDA National Conference’s Spark session. More details to come, watch this space.
Help Your Businesses Grow Without Reinventing the Wheel
Are you a business owner who would like to see this program in your area?
Here’s two things you can do.
- Know someone in the Economic Development Team in your local council? Pass them this website.
- Drop us your name, email address and postcode below. Receiving enough interest in your area allows us an opportunity to approach the local council on your behalf. (tell you friends – wink, wink, nudge, nudge)